Articles

Blog articles on gaming and virtual world trends

Articles

Blog articles on gaming and virtual world trends

Articles

Blog articles on gaming and virtual world trends

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Virtual Worlds 101

Gen Z & Gen Alpha Attention

Platform Selection

Measurement & ROI

Industry Verticals

Gaming Marketing Strategy

Industry News

The 70 Million Visits KFC Never Asked For

sims business gaming brands

How to Make the Gaming Case to Your CMO

How to market to Gen Z and Gen Alpha in 2026

fortnite virtual world

What Is a Virtual World? A Guide for Brands

Why Are Brands Investing In Gaming

Why are brands investing in gaming?

Amplify or Sustain: How M&E Brands are Choosing Their Gaming Strategy

How Media & Entertainment Activations Grew 79× in Six Years

GEEIQ Raises $6.8M to Power the Next Era of Gaming and Virtual Worlds Analytics

The Third Pillar: Why Virtual Worlds Belong in Your Marketing Mix

How to find and work with Roblox influencers for your brand activation

What Is EMV – And Why Does It Matter for Brands in Virtual Worlds?

Roblox’s Advertising Overhaul Signals an Ecosystem Coming of Age

5 Strategic Shifts Brands Must Make On Roblox Fortnite And Zepeto In 2026

5 Strategic Shifts Brands Must Make on Roblox, Fortnite and ZEPETO in 2026

5 Football Brands Creating Fandom With Gen Z In Virtual Worlds

5 Football Brands Creating Fandom with Gen Z in Virtual Worlds

4 Reasons Integrations Are Now The Default Brand Strategy In Virtual Worlds

4 Reasons Brand Integrations Lead Virtual Worlds

The Strategy Shift Defining Brand Activity In Virtual Worlds In 2026

The Strategy Shift Defining Brand Activity in Virtual Worlds in 2026

Are Virtual Concerts Really Back

Are virtual concerts really back?

Roblox Goes All In On Advertising At Ces 2026 What This Means For Brands

Roblox goes all-in on advertising at CES 2026. What this means for brands

Inside Robloxs New Now Playing Series

Inside Roblox's New 'Now Playing' Series

Unity Games Are Coming To Fortnite What Does This Mean

Unity games are coming to Fortnite: What does this mean?

Data To Stand Out Geeiqs Integration Network For Developers

Data to stand out: GEEIQ’s Integration Network for developers

What Virtual World Developers Really Want From Brands

What virtual world developers really want from brands

Netflix Brings Games To Tv And Monster High Goes Virtual

Netflix brings games to TV and Monster High goes virtual

Fortnites New Creator Tools Key Takeaways For Brands

Fortnite's new creator tools: what they unlock for brands

Meta Connect 2025 The Biggest Announcements

Meta Connect 2025: The biggest announcements

Roblox Takes On Social Media What We Know So Far

Is Roblox becoming a social media platform? What we know so far

What Will Roblox Look Like In 2026

What will Roblox look like in 2026? Predictions for brands

Social Media Embraces Interactive Entertainment

Social media embraces interactive entertainment

Gta Roblox And Fortnite The Race For Ugc Creators

GTA, Roblox, and Fortnite: The race for UGC creators

Entertainment Ips Are Dominating Virtual Worlds Heres Why

Entertainment IPs are dominating virtual worlds. Here’s why

The Ip Licensing Paradox In Virtual Worlds

The IP licensing paradox in virtual worlds

Consumer Attention In 2025

Where can brands win consumer attention in 2025?

Measuring Success On Fortnite 3 Kpis You Need To Track

Measuring success on Fortnite: 3 KPIs you need to track

Fortnite Data

Fortnite data now available to brands and agencies with GEEIQ

Gaming Integrations

Gaming integrations: Why are they so popular with brands?

Gaming Influencers

How to find great gaming influencers

Grow A Garden

Grow a Garden hits 4.6B visits: What brands can learn

Fortnites Data Api

Fortnite’s data API just went live. Here’s what that means

Fenty On Roblox

Fenty on Roblox: What brands need to know

Fortnite Is Back On Iphone What Now

Fortnite is back on iPhone. What now?

Creating Items On Roblox

4 things to know before creating items on Roblox

Competitor Analysis In Gaming

How to do a competitor analysis in gaming - GEEIQ

Items On Zepeto

Trend Report: Virtual Items on ZEPETO

How Will Ai Generated Virtual Items Impact Gaming

How will AI-generated virtual items impact gaming?

Walmart Skyward

Walmart Skyward: Virtual strategy Q&A

Gen Z Fandom

How can marketers tap into Gen Z fandom?

Roblox To Increase Sales

3 brands using Roblox to sell more

Driving Loyalty And Sales On Roblox

5 brands driving loyalty and sales on Roblox

Why Are Brands On Zepeto

Why are brands on ZEPETO?

Gaming Platforms For Brands

An introduction to gaming platforms for brands

Geeiq And Zepeto

GEEIQ and ZEPETO partner to drive engagement for brands

Which Gaming Platform Is Right For My Brand

Which gaming platform is right for my brand?

5 Iconic Retail Brands Investing In Gaming

5 iconic Retail brands investing in gaming

Food And Drink Brands In Gaming

5 iconic Food & Drink brands in gaming

Virtual Brand Activations Decline Audiences Grow

Back-to-back record quarters for brands entering gaming

5 Brands Empowering Women In Gaming

5 brands empowering women in gaming

11 Of The Fastest Growing Industries In Virtual Worlds

11 of the fastest-growing industries in virtual worlds

How To Measure Success In Gaming 10 Key Gaming Metrics You Need To Know

How to measure success in gaming: 10 key gaming metrics

Beyond The Screen The Opportunity For Tv And Film In Virtual Worlds In 2023 Beyond

Beyond the screen: The opportunity for TV and film in virtual worlds in 2023 & beyond

Are Virtual Concerts History The Opportunity For Music In Virtual Worlds In 2023

Are virtual concerts history? The opportunity for music in virtual worlds in 2023

8 2 Million Investment In Geeiq Used By The Worlds Biggest Brands

$8.2 million investment in GEEIQ, used by the world’s biggest brands

Brands In Virtual Environments Expert Insights To Win In 2023

Brands in virtual environments: Expert insights to win in 2023

Retail In Web3 Gaming And The Metaverse Whos Winning

Retail in Web3, gaming and the metaverse: Who’s winning?

Web3 The Metaverse 3 Automotive Brands In Pole Position

Web3 & the metaverse: 3 automotive brands in pole position

Hms Loooptopia New Routes To Brand Engagement

H&M's Loooptopia: New routes to brand engagement

Whats Next For Loyalty Marketing Building Communities In Web3

What's next for loyalty marketing? Building communities in Web3

January 2023 Platform Update An Enhanced Experience

January 2023 platform update: An enhanced experience

Team Tommy Fashions New Frontier

Team Tommy: Fashion's new frontier

Beyond The Yellow Brick Road Geeiq Empowers A Musical Icon

Beyond the Yellow Brick Road: GEEIQ empowers a musical icon

New Feature Branded Nfts In One Place Without The Noise

New feature: Branded NFTs, in one place, without the noise

New Feature Why Are Nfts Important To Brands

New feature: Why are NFTs important to brands?

Walmart X Roblox The Data Behind The Buzz

Walmart x Roblox: The data behind the buzz

Our New Identity The Metaverse As The Ocean

Our new identity: The metaverse as the ocean

Premium Fashion Hiphop A Blueprint For The Metaverse

Premium fashion & HipHop: A blueprint for the metaverse?

Nars Cosmetics X Roblox A Limited Success

NARS Cosmetics x Roblox: A 'limited' success?

Burberry X Roblox The Data Behind The Buzz

Burberry x Roblox: The data behind the buzz