The
The launch-pad, measuring kit and revenue identifier for brands in virtual worlds.
Traditional media campaigns require data and measurement. They also need to demonstrate a return on investment.
Virtual worlds are no different. Our platform makes this a reality for brands, agencies, and stakeholders across this landscape, no matter the stage of their journey.
Launch,
measure &
monetize.
1. Search & discover
Getting started
Beginning your journey into virtual worlds, or planning your next activation? Find the right platforms, partners, and understand with the changing brand opportunity.
Where do I start?
Start off with the search
Search for brands, developers, influencers and activations, across industry, audience demographics, growth and more.
Where are brands today?
Track the opportunity
Get a birds-eye view of the opportunity today with the only tracker for brand and industry growth in gaming and virtual worlds.
How is it changing?
Know your history
Get a chronological view of how the landscape for brands is changing, with a timeline of every activation across every major platform.
How engaged are users?
Digest brand engagement
From total visits and active players, to approval and engagements, understand how your competitor’s activation is doing.
Report: Brands, gaming & engaging Gen Z in 2024.
What virtual worlds are brands investing in today? How are these environments being utilized for full-funnel marketing? Covering the first half of 2024, GEEIQ presents the data for this new marketing channel.
2. Measure & analyze
Hitting your KPIs
So, you’ve activated. Like any other media channel, it’s important you track against your goals. Track your activation, partners, audience and competition in one, simple dashboard.
2. Measure & analyze
Hitting your KPIs
So, you’ve activated. Like any other media channel, it’s important you track against your goals. Track your activation, partners, audience and competition in one, simple dashboard.
What are my audience's interests?
Know what makes your audience tick
What other brands does your audience like? Find potential partners, boost brand equity and gain insight into the buying habits of your growing community.
How is my activation performing?
See your private sales and engagement data
Hit your KPIs with real-time insight into your private activation metrics, including item sales, net earnings, live player count and session duration.
What does my audience look like?
Understand what your audience looks like
Explore demographic data across gender, age, income and location to better understand your community, and what they will be receptive to.
How is my competition doing?
See which brands are on the rise in gaming
Who are your competitors and how are they performing each week? We rank games, developers, influencers and activations across all key metrics.
How are my partners performing?
Monitor your amplification strategy
Organize every entity you want to monitor into easy-to-track lists, with aggregated stats across your partners, influencers, and even your competition.
Where is my competition activating?
See where your competition is investing
Understand which virtual worlds brands are investing in right now, and where to anticipate growth. Filterable by industry, platform and type of activation.
Blog: How are brands measuring success in virtual worlds?
With more and more brands activating in virtual worlds, there’s an increased demand for gaming intelligence that enables marketers to accurately gauge in-game interest and engagement.
3. Monetize & optimize
Drive new revenues
Gaming and virtual worlds are traditionally a brand-awareness and education channel for brands. But GEEIQ’s platform facilitates bottom-of-funnel e-commerce and conversion opportunities.
How does my activation compare?
Benchmark your activations
Identify growth opportunities by benchmarking your activation against your wider portfolio of virtual outings, as well as those of your competitors.
Is my monetization strategy working?
Understand your item sales data
Virtual worlds are more than just branding exercises. Optimize bottom-of-funnel opportunities with access to granular sales and monetization data.
Are there new revenue opportunities?
Identify new revenue streams
Maximize your presence and stay ahead of the curve by understanding where, how and why brand investments are being made in virtual worlds.
Insight: Walmart and bottom-of-funnel commerce on Roblox.
With more and more brands activating in virtual worlds, there’s an increased demand for gaming intelligence that enables marketers to accurately gauge in-game interest and engagement.