We've raised $6.8M in new investment, led by YFM Equity Partners, with participation from GFR, Haymarket and existing angel investors.
The raise builds on YFM's earlier backing and marks a major milestone in GEEIQ's growth as the independent measurement layer for gaming and virtual worlds.
Why this matters now
What was once called the "metaverse" has grown up.
It's now a fast-moving space of mobile-first, creator-led platforms with deeply engaged audiences. For global brands, gaming and virtual worlds have moved from experimental side-bet to a core part of the media and marketing mix.
But as activity spreads across more platforms, creators and formats, measurement has fragmented. Brands need a consistent way to understand performance across virtual worlds, not just within them.
That's the gap GEEIQ fills.
We combine proprietary cross-platform data with deep category expertise, giving brands a clear, comparable view of what's actually working. Independent. Platform-led. Built for marketers who need to make confident decisions with real numbers behind them.
Today we work with global brands across sports, entertainment, retail, fashion and toys, including Walmart, L'Oréal, Gucci, NASCAR and Warner Bros. Discovery.
Where the money goes
The new funding will accelerate three things:
AI-powered planning and measurement capabilities
Deeper data partnerships with current and emerging platforms
Expansion into new verticals and international markets
It also marks a wider relaunch moment for GEEIQ. New brand identity. New website. Expanded presence at the industry events that matter.
From our CEO
Charles Hambro, CEO and Co-Founder at GEEIQ:
"Our vision is to shape a future where every brand thrives in virtual worlds. What was once seen as an experimental corner of marketing is fast becoming one of the most important places where the next generation spends time, builds identity and engages with brands.
History doesn't repeat itself, it rhymes. Virtual worlds are now entering a very familiar verse. Just as social media became a core marketing channel once brands had the data, measurement and intelligence to invest with confidence, the same transition is happening here.
This $6.8M raise will help us accelerate our mission, deepening our product, data partnerships and AI capabilities as we build the intelligence layer behind enduring brand success in virtual worlds. Huge thanks to YFM for leading the round, and to GFR Fund, Haymarket Ventures and our industry angels for backing the next chapter."
From our lead investor
Adam Hart, Partner at YFM Equity Partners:
"Virtual worlds are an established and growing part of the digital landscape. As brand investment increases, the need for robust, independent measurement becomes critical.
Charles, James and the team at GEEIQ have positioned the business as the platform-led analytics provider in this space, with enviable data partnerships. Their ability to aggregate and interpret data across platforms gives brands the insight they need to make informed decisions, and positions the company well for continued growth."
What's next
Gaming and virtual worlds are where the next generation of consumers already lives. The brands moving fastest are the ones with the clearest view of what's working.
We're going to keep building that view.
