Make smarter investments in gaming and virtual worlds
Virtual worlds are noisy, fast-moving and expensive to get wrong. GEEIQ gives you the data, benchmarks and strategic expertise to identify the right opportunities, plan activations that resonate, and prove ROI with the same rigour you apply to every other channel.
Total Visits
0.0m
0.0m
0.0%
0.0%
Mystic Island
Platform Growth
$1m
Total Investment
$5.1m
Total est MV
x5.1
eMV / Cost Ratio
Earnings
$0.0k
$0.0k
$0.0
$0.0
Make smarter investments in gaming and virtual worlds
Virtual worlds are noisy, fast-moving and expensive to get wrong. GEEIQ gives you the data, benchmarks and strategic expertise to identify the right opportunities, plan activations that resonate, and prove ROI with the same rigour you apply to every other channel.
Total Visits
0.0m
0.0m
0.0%
0.0%
Mystic Island
Platform Growth
$1m
Total Investment
$5.1m
Total est MV
x5.1
eMV / Cost Ratio
Earnings
$0.0k
$0.0k
$0.0
$0.0
Make smarter investments in gaming and virtual worlds
Virtual worlds are noisy, fast-moving and expensive to get wrong. GEEIQ gives you the data, benchmarks and strategic expertise to identify the right opportunities, plan activations that resonate, and prove ROI with the same rigour you apply to every other channel.
Total set MV
$0.0m
$0.0m
Total Visits
0.0m
0.0m
0.0%
0.0%
Earnings
$0.0k
$0.0k
$0.0
$0.0
Your next generation of customers is already here
Total est. MV
$0.0m
$0.0m
eMV / Cost Ratio
x6.5
eMV / Cost Ratio
x6.5
Why virtual worlds matter
Gen Z and Gen Alpha don’t just watch - they play, socialise and build identity inside virtual worlds. For brands, that means a new kind of media channel where attention is deeper, engagement is longer, and loyalty is built through experience, not impressions.
But most brands are flying blind. There’s no standardised playbook, ROI is hard to measure, and opinions are loud. The brands seeing real results aren’t guessing – they’re making decisions backed by data their competitors don’t have.
Here's how GEEIQ helps you show up in the right place, with the right strategy
Know where to play before you commit the budget
Not every platform or experience is the right fit. GEEIQ gives you objective, cross-platform intelligence so you can cut through the noise and focus on what actually matters for your brand.
See what's working
Track brand activations across Roblox, Fortnite, ZEPETO and emerging platforms – all in one place.
Benchmark competitors
Understand where they’re investing, what’s performing, and where the white space is.
Spot what’s next
Identify trending experiences, emerging creators and high-growth audiences before they peak.
Match platform to brand
Find the platforms where your audience already lives and where your brand has room to win.
Know where to play before you commit the budget
Not every platform or experience is the right fit. GEEIQ gives you objective, cross-platform intelligence so you can cut through the noise and focus on what actually matters for your brand.
See what's working
Track brand activations across Roblox, Fortnite, ZEPETO and emerging platforms – all in one place.
Benchmark competitors
Understand where they’re investing, what’s performing, and where the white space is.
Spot what’s next
Identify trending experiences, emerging creators and high-growth audiences before they peak.
Match platform to brand
Find the platforms where your audience already lives and where your brand has room to win.
Know where to play before you commit the budget
Not every platform or experience is the right fit. GEEIQ gives you objective, cross-platform intelligence so you can cut through the noise and focus on what actually matters for your brand.
See what's working
Track brand activations across Roblox, Fortnite, ZEPETO and emerging platforms – all in one place.
Benchmark competitors
Understand where they’re investing, what’s performing, and where the white space is.
Spot what’s next
Identify trending experiences, emerging creators and high-growth audiences before they peak.
Match platform to brand
Find the platforms where your audience already lives and where your brand has room to win.
Age
45m
40m
35m
30m
25m
15m
10m
5m
0
18-24
25-29
30-34
35-44
45+
Male - 55%
Female - 45%
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Developers
Voldex Games
188.2b Total visits
91.5 Avg approval rating
Uplift
42.8b Total visitsotal visits
99.7 Avg approval rating
Gamefam
11.8b Total visits
92.8 Avg approval rating
Total Visits
0.0b
0.0b
0.0
0.0
Total Visits
0.0b
0.0b
0.0
0.0
Total Experiences
0.0
0.0
Total Experiences
0.0
0.0
Brand Activations
0.0
0.0
Brand Activations
0.0
0.0
Choose the right platforms, partners and formats with confidence
Strong activations start with smarter planning. GEEIQ helps you evaluate development partners to experience formats. And when you need hands-on guidance, our team works as an extension of yours.
Evaluate developers with data
Use the GEEIQ Developer Network to compare development studios using real performance and engagement metrics, not just pitch decks.
Find the right experience
Use the GEEIQ Experience Search to see how different activation formats perform across platforms.
Understand activations in your industry
Use GEEIQ's Competitor Intelligence to evaluate activations across your industry and inform your next activation strategy.
Work with brands in gaming experts
Our team is embedded in gaming culture. We know how to make a great gaming campaign.
Choose the right platforms, partners and formats with confidence
Strong activations start with smarter planning. GEEIQ helps you evaluate development partners to experience formats. And when you need hands-on guidance, our team works as an extension of yours.
Evaluate developers with data
Use the GEEIQ Developer Network to compare development studios using real performance and engagement metrics, not just pitch decks.
Find the right experience
Use the GEEIQ Experience Search to see how different activation formats perform across platforms.
Understand activations in your industry
Use GEEIQ's Competitor Intelligence to evaluate activations across your industry and inform your next activation strategy.
Work with brands in gaming experts
Our team is embedded in gaming culture. We know how to make a great gaming campaign.
Choose the right platforms, partners and formats with confidence
Strong activations start with smarter planning. GEEIQ helps you evaluate development partners to experience formats. And when you need hands-on guidance, our team works as an extension of yours.
Evaluate developers with data
Use the GEEIQ Developer Network to compare development studios using real performance and engagement metrics, not just pitch decks.
Find the right experience
Use the GEEIQ Experience Search to see how different activation formats perform across platforms.
Understand activations in your industry
Use GEEIQ's Competitor Intelligence to evaluate activations across your industry and inform your next activation strategy.
Work with brands in gaming experts
Our team is embedded in gaming culture. We know how to make a great gaming campaign.
Turn engagement into a business case your stakeholders trust
Virtual world activations need to stand up to the same scrutiny as every other channel. GEEIQ gives you the metrics, benchmarks and reporting to demonstrate impact clearly and secure buy-in for continued investment.
Track what matters
Visits, session time, interactions and more, presented clearly on a GEEIQ private dashboard
Put your results in context
Use the Competitor Intelligence tool to benchmark your activation performance against similar brands.
Calculate estimated Media Value (eMV)
Translate virtual world engagement into a comparable media metric – the language your CFO and CMO already speak.
Build the internal case
We help you manage expectations upward and give stakeholders a single source of truth they can rely on.
Turn engagement into a business case your stakeholders trust
Virtual world activations need to stand up to the same scrutiny as every other channel. GEEIQ gives you the metrics, benchmarks and reporting to demonstrate impact clearly and secure buy-in for continued investment.
Track what matters
Visits, session time, interactions and more, presented clearly on a GEEIQ private dashboard
Put your results in context
Use the Competitor Intelligence tool to benchmark your activation performance against similar brands.
Calculate estimated Media Value (eMV)
Translate virtual world engagement into a comparable media metric – the language your CFO and CMO already speak.
Build the internal case
We help you manage expectations upward and give stakeholders a single source of truth they can rely on.
Turn engagement into a business case your stakeholders trust
Virtual world activations need to stand up to the same scrutiny as every other channel. GEEIQ gives you the metrics, benchmarks and reporting to demonstrate impact clearly and secure buy-in for continued investment.
Track what matters
Visits, session time, interactions and more, presented clearly on a GEEIQ private dashboard
Put your results in context
Use the Competitor Intelligence tool to benchmark your activation performance against similar brands.
Calculate estimated Media Value (eMV)
Translate virtual world engagement into a comparable media metric – the language your CFO and CMO already speak.
Build the internal case
We help you manage expectations upward and give stakeholders a single source of truth they can rely on.
Avg Active Players
11,287
Daily Visits
53.7k
4.8m
Total Visits
400k+
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Platforms
Supporting the leading virtual platforms
Charles
Platforms
Supporting the leading virtual platforms
Charles
Platforms
Supporting the leading virtual platforms
Trusted by brands who take virtual worlds seriously
“
The GEEIQ team offers far more than insights. They intimately know the gaming landscape – players, platforms, and partners.
David Lehman
Digital Director at Coach
“
If I were to compare what we spent with Walmart Land [no GEEIQ involvement] versus Walmart Discovered [GEEIQ supported], we have spent significantly less on Walmart Discovered because we’re smarter, we’re more efficient. We have great partners.
Justin Breton
Head of Brand Marketing Innovation, Walmart
“
GEEIQ helped us turn our brand values into gameplay mechanics and community touchpoints, creating a Roblox experience that’s not just fun, but deeply relevant to how Gen Z expresses themselves today.
Sara Apaza
Senior Brand Manager at essence cosmetics
“
We have a better understanding of the space and audience segmentation thanks to GEEIQ. That’s really key to cracking the codes of these virtual activations.
Manon Cardiel
Global Entertainment & Creative Innovation Director, L’Oréal
“
With our activation on Roblox marking a company and industry first, we were keen to go in with a clear test‑and‑learn mindset, working with GEEIQ to develop a strategy that felt truly authentic to the platform, the experience, and Gen Z.
Eve Munro
Paid Social & Display Manager at Puregym
“
With our activation on Roblox marking a company and industry first, we were keen to go in with a clear test‑and‑learn mindset, working with GEEIQ to develop a strategy that felt truly authentic to the platform, the experience, and Gen Z.
Eve Munro
Paid Social & Display Manager at Puregym
Trusted by brands who take virtual worlds seriously
“
The GEEIQ team offers far more than insights. They intimately know the gaming landscape – players, platforms, and partners.
David Lehman
Digital Director at Coach
“
If I were to compare what we spent with Walmart Land [no GEEIQ involvement] versus Walmart Discovered [GEEIQ supported], we have spent significantly less on Walmart Discovered because we’re smarter, we’re more efficient. We have great partners.
Justin Breton
Head of Brand Marketing Innovation, Walmart
“
GEEIQ helped us turn our brand values into gameplay mechanics and community touchpoints, creating a Roblox experience that’s not just fun, but deeply relevant to how Gen Z expresses themselves today.
Sara Apaza
Senior Brand Manager at essence cosmetics
“
We have a better understanding of the space and audience segmentation thanks to GEEIQ. That’s really key to cracking the codes of these virtual activations.
Manon Cardiel
Global Entertainment & Creative Innovation Director, L’Oréal
“
With our activation on Roblox marking a company and industry first, we were keen to go in with a clear test‑and‑learn mindset, working with GEEIQ to develop a strategy that felt truly authentic to the platform, the experience, and Gen Z.
Eve Munro
Paid Social & Display Manager at Puregym
“
With our activation on Roblox marking a company and industry first, we were keen to go in with a clear test‑and‑learn mindset, working with GEEIQ to develop a strategy that felt truly authentic to the platform, the experience, and Gen Z.
Eve Munro
Paid Social & Display Manager at Puregym
Trusted by brands who take virtual worlds seriously
“
The GEEIQ team offers far more than insights. They intimately know the gaming landscape – players, platforms, and partners.
David Lehman
Digital Director at Coach
“
If I were to compare what we spent with Walmart Land [no GEEIQ involvement] versus Walmart Discovered [GEEIQ supported], we have spent significantly less on Walmart Discovered because we’re smarter, we’re more efficient. We have great partners.
Justin Breton
Head of Brand Marketing Innovation, Walmart
“
GEEIQ helped us turn our brand values into gameplay mechanics and community touchpoints, creating a Roblox experience that’s not just fun, but deeply relevant to how Gen Z expresses themselves today.
Sara Apaza
Senior Brand Manager at essence cosmetics
“
We have a better understanding of the space and audience segmentation thanks to GEEIQ. That’s really key to cracking the codes of these virtual activations.
Manon Cardiel
Global Entertainment & Creative Innovation Director, L’Oréal
“
With our activation on Roblox marking a company and industry first, we were keen to go in with a clear test‑and‑learn mindset, working with GEEIQ to develop a strategy that felt truly authentic to the platform, the experience, and Gen Z.
Eve Munro
Paid Social & Display Manager at Puregym
“
With our activation on Roblox marking a company and industry first, we were keen to go in with a clear test‑and‑learn mindset, working with GEEIQ to develop a strategy that felt truly authentic to the platform, the experience, and Gen Z.
Eve Munro
Paid Social & Display Manager at Puregym
Stop guessing. Start proving.
See how GEEIQ helps brands navigate, measure and grow in virtual worlds - with data you can trust and expertise you can lean on.
Stop guessing. Start proving.
See how GEEIQ helps brands navigate, measure and grow in virtual worlds - with data you can trust and expertise you can lean on.
Stop guessing. Start proving.
See how GEEIQ helps brands navigate, measure and grow in virtual worlds - with data you can trust and expertise you can lean on.