GEEIQ Resources

Resources

Explore GEEIQ's library of gaming marketing research, platform guides, brand activation case studies and virtual world strategy reports.

GEEIQ Resources

Resources

Explore GEEIQ's library of gaming marketing research, platform guides, brand activation case studies and virtual world strategy reports.

GEEIQ Resources

Resources

Explore GEEIQ's library of gaming marketing research, platform guides, brand activation case studies and virtual world strategy reports.

Articles

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Roblox’s Advertising Overhaul Signals an Ecosystem Coming of Age

Roblox is the most significant platform for brands operating in the VW space — and it is now making structural changes to reflect that position.

5 Strategic Shifts Brands Must Make on Roblox, Fortnite and ZEPETO in 2026

5 Football Brands Creating Fandom with Gen Z in Virtual Worlds

4 Reasons Brand Integrations Lead Virtual Worlds

Articles

View all

Roblox’s Advertising Overhaul Signals an Ecosystem Coming of Age

5 Strategic Shifts Brands Must Make on Roblox, Fortnite and ZEPETO in 2026

5 Football Brands Creating Fandom with Gen Z in Virtual Worlds

4 Reasons Brand Integrations Lead Virtual Worlds

Articles

View all

Roblox’s Advertising Overhaul Signals an Ecosystem Coming of Age

Roblox is the most significant platform for brands operating in the VW space — and it is now making structural changes to reflect that position.

Resources

Resources

Resources

Articles

Roblox’s Advertising Overhaul Signals an Ecosystem Coming of Age

5 Strategic Shifts Brands Must Make on Roblox, Fortnite and ZEPETO in 2026

5 Football Brands Creating Fandom with Gen Z in Virtual Worlds

4 Reasons Brand Integrations Lead Virtual Worlds

Articles

Roblox’s Advertising Overhaul Signals an Ecosystem Coming of Age

5 Strategic Shifts Brands Must Make on Roblox, Fortnite and ZEPETO in 2026

5 Football Brands Creating Fandom with Gen Z in Virtual Worlds

4 Reasons Brand Integrations Lead Virtual Worlds

Articles

Roblox’s Advertising Overhaul Signals an Ecosystem Coming of Age

5 Strategic Shifts Brands Must Make on Roblox, Fortnite and ZEPETO in 2026

5 Football Brands Creating Fandom with Gen Z in Virtual Worlds

4 Reasons Brand Integrations Lead Virtual Worlds

The Strategy Shift Defining Brand Activity in Virtual Worlds in 2026

Industry Reports

Football brands in virtual worlds 2026

The State of Brands in Virtual Worlds 2026

2025: Cosmetics Brands in Gaming

Industry Reports

Football brands in virtual worlds 2026

The State of Brands in Virtual Worlds 2026

2025: Cosmetics Brands in Gaming

Industry Reports

Football brands in virtual worlds 2026

The State of Brands in Virtual Worlds 2026

2025: Cosmetics Brands in Gaming

2025: Industries in gaming

Case Studies

Elton John Case Study

Sportfive Case Study

Tommy Hilfiger Case Study

Elton John Case Study

Sportfive Case Study

Tommy Hilfiger Case Study

H&M Case Study

Webinars

How Sam's Club won over Gen Z

Measuring success in gaming

Cosmetics brands in gaming

How Sam's Club won over Gen Z

Measuring success in gaming

Cosmetics brands in gaming

RIP Social Media. Make Way for Gaming.