Because the audience is already there. 67% of Americans play games for at least an hour a week, which is 212.3 million people, and 3.7 billion people play worldwide. Games hold attention for hours at a time, and brands can take part through owned experiences, integrations and virtual items rather than interruptive ads. GEEIQ helps brands decide if, where and how to show up, and then prove what worked.

3.7 billion people play games globally (Newzoo, 2026). In the US, 212.3 million people play for at least an hour every week (IAB, 2026). That reach compares directly with television: gaming reaches 87% of CTV’s audience, on 24% of the ad spend. GEEIQ tracks how this audience behaves across platforms like Roblox and Fortnite.

The same way any channel is measured: define success up front, track performance, and compare results against benchmarks. In gaming that means visits, engagement time, sentiment and earned media value, judged against comparable activations. GEEIQ measures brand activity across Roblox, Fortnite and beyond, so results are read against thousands of data points rather than in isolation.