Fashion houses, beauty brands, sports teams and entertainment IPs each use gaming differently. This hub breaks down what works by category, with real activations and their results, so you can see how brands like yours show up in virtual worlds.
How Media & Entertainment Activations Grew 79× in Six Years
5 Football Brands Creating Fandom with Gen Z in Virtual Worlds
Are virtual concerts really back?
Entertainment IPs are dominating virtual worlds. Here’s why
Walmart Skyward: Virtual strategy Q&A
5 brands driving loyalty and sales on Roblox
5 iconic Retail brands investing in gaming
5 iconic Food & Drink brands in gaming
11 of the fastest-growing industries in virtual worlds
Beyond the screen: The opportunity for TV and film in virtual worlds in 2023 & beyond
Are virtual concerts history? The opportunity for music in virtual worlds in 2023
Retail in Web3, gaming and the metaverse: Who’s winning?
Web3 & the metaverse: 3 automotive brands in pole position
H&M's Loooptopia: New routes to brand engagement
Team Tommy: Fashion's new frontier
Beyond the Yellow Brick Road: GEEIQ empowers a musical icon
Walmart x Roblox: The data behind the buzz
Premium fashion & HipHop: A blueprint for the metaverse?
NARS Cosmetics x Roblox: A 'limited' success?
