Platform updates, product launches and brand moves across gaming and virtual worlds, analysed for what they mean for marketers. When Roblox changes its advertising rules or Fortnite ships new creator tools, this is where GEEIQ explains what brand teams should do about it.
What do Roblox's evaluation changes mean for brands?
GEEIQ raises $6.8M to power the next era of gaming and virtual worlds analytics
Roblox’s advertising overhaul signals an ecosystem coming of age
The strategy shift defining brand activity in virtual worlds in 2026
Roblox goes all-in on advertising at CES 2026. What this means for brands
Inside Roblox's new 'Now Playing' series
Unity games are coming to Fortnite: What does this mean?
Data to stand out: GEEIQ’s Integration Network for developers
Netflix brings games to TV and Monster High goes virtual
Fortnite's new creator tools: what they unlock for brands
Meta Connect 2025: The biggest announcements
Is Roblox becoming a social media platform? What we know so far
What will Roblox look like in 2026? Predictions for brands
Social media embraces interactive entertainment
GTA, Roblox, and Fortnite: The race for UGC creators
The IP licensing paradox in virtual worlds
Fortnite data now available to brands and agencies with GEEIQ
Fortnite’s data API just went live. Here’s what that means
Fortnite is back on iPhone. What now?
How will AI-generated virtual items impact gaming?
GEEIQ and ZEPETO partner to drive engagement for brands
Back-to-back record quarters for brands entering gaming
$8.2 million investment in GEEIQ, used by the world’s biggest brands
January 2023 platform update: An enhanced experience
New feature: Branded NFTs, in one place, without the noise
New feature: Why are NFTs important to brands?
