Gaming activations produce metrics most marketing teams have never reported on: visits, session time, UGC sales, earned media value. This hub explains which numbers matter, how to read them against the wider market and how to turn platform data into a performance story stakeholders trust.
The 70 million visits KFC never asked for
The third pillar: Why virtual worlds belong in your marketing mix
What is EMV, and why does it matter for brands in virtual worlds?
Data to stand out: GEEIQ’s Integration Network for developers
Measuring success on Fortnite: 3 KPIs you need to track
How to do a competitor analysis in gaming - GEEIQ
