Sportfive Case Study
Overview
SPORTFIVE is a global sports marketing agency that connects brands with fans through sponsorship, content, and digital experiences across sport and entertainment. SPORTFIVE uses GEEIQ’s platform across every Sales and Rightsholder Manager globally, from the US and Europe to China and Japan, to explore virtual world opportunities, monitor engagement, and make more strategic business decisions.
The Challenge
As a data-led, insights-driven company, SPORTFIVE was eager to invest more in Web3, creator, and influencer-led environments. However, the team lacked a user-friendly tool to identify opportunities in this space.
The Impact
As an international business, SPORTFIVE is leveraging GEEIQ’s platform and data globally, with every Sales and Rightsholder Manager using the tool.
The GEEIQ platform provides data intelligence that better equips teams for success - from providing Sales with insights to preparing for pitch projects. GEEIQ provides SPORTFIVE with a better understanding of the vast expanse that is Web3, gaming, and esports.
The Outcome
GEEIQ is enabling SPORTFIVE to make more strategic business decisions, offering the ability to explore new territories and the landscape for potential market entries. The platform has also enabled SPORTFIVE to monitor engagement and virtual activities around its rights holders and the content creators it’s working with.
Çağatay Çankaya
Global Esports & Gaming Manager