Media & Entertainment in Virtual Worlds

Media and entertainment is now the largest brand category in virtual worlds. GEEIQ has tracked 789 activations from 217+ film, TV, streaming, music and publishing brands since 2020, a 79-fold expansion that makes M&E the fastest-growing vertical in the space. This report is a data-led read on how the category got here, which brands are leading, where activity is concentrated, and how the format mix has shifted from owned worlds to integrations as the category has matured.