VIRTUAL WORLDS
What is a virtual world?
A virtual world is a persistent, social 3D platform where people log in as an avatar to spend time, play, and hang out with friends. Roblox, Fortnite and ZEPETO are the best known. GEEIQ is your expert guide and database for all three.
Persistent
The world keeps going whether you are there or not.
Social
You are there with other people, in real time.
Embodied
You move through it as an avatar, present in the space.
Open
Players, creators and brands can build and add to it.
Roblox
Fortnite
ZEPETO
GEEIQ PARTNER
GEEIQ is a trusted Roblox partner, building on six years of collaboration, and helping major brands succeed on the platform.
What does this mean for brands?
Through our work with Roblox, GEEIQ delivers the insights brands need to understand performance, analyse user engagement, and optimise their experiences. We work with Fortune 500 companies to help them maximise their presence across Roblox’s ecosystem of 151.5 million daily active users and 6.7 million active experiences.
Source: Internal Roblox Data as of Q3, 2025
151.5m
daily active users
INTERNAL ROBLOX DATA, Q3 2025
6.7m
active experiences
INTERNAL ROBLOX DATA, Q3 2025
“
We’ve worked closely with GEEIQ, whose insights have been instrumental in helping brands better understand and succeed on our platform. Their tools offer the data and perspective needed to create experiences that truly resonate with our community.
Allison McDuffee · Global Head of Brand Insights & Measurement at Roblox
