Dubit Case Study
Overview
Dubit is a leading development studio that helps major brands build immersive experiences on platforms like Roblox, reaching and engaging Gen Z and Gen Alpha audiences. Dubit uses GEEIQ’s platform and data to identify gaming trends, benchmark competitor activations, and craft tailored pitches for prospects and clients, including H&M, NASCAR, and L’Oréal Paris.
The Challenge
When Dubit first approached GEEIQ, they faced three key challenges:
Identifying gaming trends across platforms and industries.
Collecting competitor analytics on behalf of clients quickly.
Crafting tailored pitches that reflected each prospect’s familiarity with virtual worlds, including their previous gaming activations and influencer or esports partnerships.
The Impact
Dubit uses GEEIQ across its business to offer more tailored strategic recommendations to clients. GEEIQ enables Dubit to explore new territories and the landscape for potential market entries, monitor engagement and virtual activities around its rights holders, and better equip its teams for success - from providing Sales with insights to preparing for pitch projects.
The Outcome
GEEIQ’s data platform helps Dubit better tailor pitches to each brand, depending on how far along their virtual world journey they are. The Leaderboards feature is particularly helpful when sourcing data for client proposals and finding out what competitors have done.
Dubit has been able to effectively identify brands at the top of the funnel and craft bespoke proposals with a comprehensive background of their activations.