Resources

Case Studies

Walmart Case Study

Resources

Case Studies

Walmart Case Study

Overview

Walmart is the world’s largest retailer, serving millions of customers weekly through its stores, clubs, and e-commerce platforms. Walmart partnered with GEEIQ to launch Walmart Discovered on Roblox - a utility-based experience that helps players discover popular Roblox experiences and UGC items. In six months, it received over 20 million visits with a 96.34% approval rating, and 65% of players are over 18.


20M+

Visits in Six Months

96.34%

Approval Rating

The Challenge

90% of Americans live within 10 miles of a Walmart store, but how does that translate to the virtual world?

When Walmart was looking to enhance its Roblox presence, its team knew the new approach needed to prioritise player experiences, be authentic to the brand, and deliver unique value. They wanted to boost brand reach, engage their target market, and position Walmart as a digital destination for the long term.

To do this, Walmart needed to equip its team with cross-channel data that would allow them to measure and attribute their experience’s success on Roblox.

The Impact

In just six months, Walmart Discovered delivered standout results:

  • Over 20 million visits, with average session times reaching nearly nine minutes

  • 96.34% approval rating, one of the highest among branded Roblox experiences

  • 65% of players are over the age of 18, at a time when they are making brand and purchase decisions

  • More than 1.5 million UGC items claimed, all tracked through the GEEIQ platform

65%

Players Over 18

1.5M+

UGC Items Claimed

The Outcome

GEEIQ facilitated Walmart’s success across multiple dimensions:

  1. Assess its Roblox engagement: providing easy-to-digest data points such as visits, audience engagement, equip rates, and item sales.

  2. Find and hire UGC creators: using GEEIQ’s brand affinity, influencer marketing, and sales performance tools to identify what the community wanted to see on Roblox.

  3. Understand and conduct the RFP process: collaborating early on to find the best development studio through two rounds of RFP, leading to Sawhorse Productions.

  4. Build a paid media strategy on Roblox: advising on cost-effective ad formats and continually measuring campaign success.

Justin Breton

Head of Innovation and Partnerships

"There was a perception that Roblox was for kids, but with Walmart Discovered, what we’ve seen is that more than 65% of people who are spending time with our brand on this platform are above the age of 18. They are at a time when they are actually making brand decisions and purchase decisions. So, we are engaging with the core customer that we intended to engage with by showing up on the Roblox platform."
"There was a perception that Roblox was for kids, but with Walmart Discovered, what we’ve seen is that more than 65% of people who are spending time with our brand on this platform are above the age of 18. They are at a time when they are actually making brand decisions and purchase decisions. So, we are engaging with the core customer that we intended to engage with by showing up on the Roblox platform."