The insights brands need to succeed on Roblox
GEEIQ is a trusted Roblox partner, building on six years of collaboration, and helping major brands succeed on the platform.
What does this mean for brands?
Through our work with Roblox, GEEIQ delivers the insights brands need to understand performance, analyse user engagement, and optimise their experiences. We work with Fortune 500 companies to help them maximise their presence across Roblox’s ecosystem of 151.5 million daily active users and 6.7 million active experiences.
Source: Internal Roblox Data as of Q3, 2025
"We've worked closely with GEEIQ, whose insights have been instrumental in helping brands better understand and succeed on our platform. Their tools offer the data and perspective needed to create experiences that truly resonate with our community."
Allison McDuffee
Global Head of Brand Insights & Measurement at Roblox
“The GEEIQ team offers far more than insights. They intimately know the gaming landscape – players, platforms, and partners”
David Lehman
Digital Director at Coach
“GEEIQ have been phenomenal partners in helping us really identify the opportunity for Walmart and bringing that to life in a way that not only makes sense for the community, but for our brand.”
Justin Breton
Head of Brand Experiences & Partnerships at Walmart
Head of Brand Experiences & Partnerships at Walmart
“We have a better understanding of the space and audience segmentation thanks to you guys and your help. That’s really key to cracking the codes of virtual activations.”
Manon Cardiel
Global Director of Entertainment & Creative Innovation at L’Oréal
Global Director of Entertainment & Creative Innovation at L’Oréal
“At SPORTFIVE, we see GEEIQ as the destination to provide deep insights in UGC gaming”
Çağatay Çankaya
Global Gaming Manager
“GEEIQ helped us turn our brand values into gameplay mechanics and community touchpoints, creating a Roblox experience that’s not just fun, but deeply relevant to how Gen Z expresses themselves today.”
Sara Apaza
Senior Brand Manager at essence cosmetics
Senior Brand Manager at essence cosmetics
“The GEEIQ team’s knowledge and data from their platform, and their best practices has helped Dubit deliver world-class campaigns for brands””
Kristy Midgley
Head of Marketing & Campaigns at Dubit
Head of Marketing & Campaigns at Dubit
How leading brands succeed on Roblox with GEEIQ
Book a 1-on-1 session with a GEEIQ expert.
Get a tailored walkthrough and see how GEEIQ can help your brand grow virtual world impact within your marketing mix.
