Brands in Gaming 101, Part I: Virtual Worlds

Gaming is the largest entertainment category in the world, and still one of the least understood by marketers. Virtual worlds (Roblox, Fortnite, ZEPETO and more) are where Gen Z now connects first and plays second, and where attention has moved as traditional reach gets harder. This guide is the foundation: what virtual worlds are, why they matter, and a practical five-question framework for activating in them, worked through end to end with a real example. Part I of the Brands in Gaming 101 series.