In a virtual worlds first, Walmart Discovered, the Roblox brand experience that’s had over 20 million visits, has introduced real-world commerce to the Roblox ecosystem.
In recent times, GEEIQ partner Walmart has established itself as an early-mover and innovator in this new communication vertical of virtual worlds and gaming.
And today, as we move beyond the phase of brand activations in virtual worlds being focused solely on top-of-funnel education and awareness, innovators like Walmart are leveraging Roblox and other platforms for full-funnel marketing activities, with emphasis on audience conversion.
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