Two recent major partnerships, Roblox x Google and Overwolf x The Trade Desk, signal the next phase of gaming media. We’re moving beyond the era of experimental brand activations. Now, the focus has shifted to building the infrastructure for programmatic advertising at scale within gaming.
Together, these deals signal a broader shift: toward scale, standardization, and easier brand access to gaming audiences. Especially when it comes to reaching Gen Z.
Albane Prioux breaks down what these partnerships mean for marketers.
Let’s get into it. 👇
What does Roblox x Google mean for marketers?
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