GEEIQ REPORT: january 2024
Brands, gaming & engaging Gen Z in 2023.
THE STATE OF VIRTUAL BRAND EXPERIENCES PART II
2023 was a watershed year for brands in gaming. Q4 set a new record for brand activations in virtual worlds. This is the only report of its kind to paint a picture of the fragmented landscape for brands, delivering the data to ensure success in this new marketing vertical.
Five key takeaways from this report:
- Over 700 brands have activated in gaming
- Roblox maintains the largest share of activations
- H2 2023 saw the most brand activations on Fortnite
- Brand integrations are on the rise as a route to activation
- Media & Entertainment activations grew 157%
Download the report 👇