GEEIQ Go Virtual Masterclass at Ludlow House rooftop, New York

GEEIQ Presents:
Go Virtual Masterclass, New York

How to Get Gaming Right (and Prove ROI)

Where gaming delivers, what it's worth, and how to prove the return. Backed by GEEIQ data.

A content-led breakfast for senior brand and marketing leaders.

When?

Wednesday September 16th | 8:00-10:30am

Where?

Ludlow House, 139 Ludlow Street, New York

Speakers

David Lehman

Director, Emerging Platforms & Experiential Technology

Michael Scogin

VP, Strategic Partnerships

Toni-Marie Moore

Global Brand Partnerships and Advertising

Allison McDuffee

Global Head of Brand Insights & Measurement

Brian Ryerson

Senior Director, Digital Strategy

Paige Bonomi

Global Brand Partnerships

Nicole Kusi

Product Leader

  • A clear, data-backed view of where gaming delivers real returns for brands, and why the brands moving now are pulling ahead

  • How to measure the value of gaming activations, including estimated media value in terms your stakeholders trust

  • A sharper mental model of gaming as a set of channels, not a single bet

  • Practical frameworks for planning, executing, and proving the ROI of your spend

  • First-hand lessons (what worked, what didn’t) from brands and platforms further along


  • A clear, data-backed view of where gaming delivers real returns for brands, and why the brands moving now are pulling ahead

  • How to measure the value of gaming activations, including estimated media value in terms your stakeholders trust

  • A sharper mental model of gaming as a set of channels, not a single bet

  • Practical frameworks for planning, executing, and proving the ROI of your spend

  • First-hand lessons (what worked, what didn’t) from brands and platforms further along

What you’ll take away


This is a working morning for senior brand and marketing leaders on how to get gaming right and prove it's working. We'll look at where gaming delivers real value, how to measure it (including estimated media value in terms your stakeholders understand), and how the strongest brands plan, execute, and prove the return. Grounded in GEEIQ's proprietary data and first-hand accounts from brands already succeeding in gaming, it's a closed-door, off-the-record room built for candid conversation between peers rather than polished stage pitches.

This is a working morning for senior brand and marketing leaders on how to get gaming right and prove it’s working. We’ll look at where gaming delivers real value, how to measure it (including estimated media value in terms your stakeholders understand), and how the strongest brands plan, execute, and prove the return. Grounded in GEEIQ’s proprietary data and first-hand accounts from brands already succeeding in gaming, it’s a closed-door, off-the-record room built for candid conversation between peers rather than polished stage pitches.

Overview

Who attends

Past GEEIQ events in this series have brought together senior teams from brands including NFL, Chanel, L’Oréal, PepsiCo, Macy’s, Paramount, and Samsung. A curated, invitation-only room of brand-side marketing leaders.

  • 8:00-8:30 - Arrival, breakfast, and networking

  • 8:30-10:00 - Content: research, panels, and fireside conversations

  • 10:00–10:30 - Closing networking

Full agenda to be confirmed as the speaker line-up is finalised.

The format

Inside the room

Get a feel for the atmosphere at our previous Go Virtual Masterclass in London.

Event panel duo
Event speaker
Event networking
Event panel trio

Ready to join?

Places are free but limited, and this event is designed for senior brand and marketing leaders.

Reserve your place now