GEEIQ Presents:
Go Virtual Masterclass, New York
How to Spend Your Marketing Budget Effectively in Gaming?
Content, paid, or both? Where brand budgets actually deliver in gaming, backed by GEEIQ data.
A content-led breakfast for senior brand and marketing leaders.
When?
Wednesday September 16th | 8:00-10:30am
Where?
Ludlow House, 139 Ludlow Street, New York
Speakers
Justin Breton
Head of Partnerships, Content, & Emerging Experiences at Walmart
Brian Ryerson
Senior Director, Digital Strategy at United States Tennis Association (USTA)
Toni Marie-Moore
Global Brand Partnerships and Advertising at Electronic Arts (EA)
David Lehman
Director, Emerging Platforms & Experiential Technology at Coach
Michael Scogin
VP, Strategic Partnerships at NBCUniversal Media
Paige Bonomi
Global Brand Partnerships at Ubisoft
A clear, data-backed view of where marketing budgets actually deliver in gaming, and why the brands moving now are pulling ahead
When content-led activations outperform paid media, when paid wins, and how the strongest brands combine the two
A sharper mental model of gaming as a set of channels, not a single bet
Practical frameworks for planning, executing, and measuring your spend
First-hand lessons (what worked, what didn’t) from brands and platforms further along
What you'll take away
This is a working morning for senior brand and marketing leaders on how to spend in gaming effectively. The sharpest version of that question right now is content versus paid media: where your budget delivers through native brand experiences, where it delivers through paid activations, and how the strongest brands combine the two. Grounded in GEEIQ’s proprietary data and first-hand accounts from brands already succeeding in gaming, it’s a closed-door, off-the-record room built for candid conversation between peers rather than polished stage pitches.
Overview
Not sure how to justify the time out of office? The short version to forward on:
“I’ve been invited to a closed-door GEEIQ breakfast for senior brand marketers on how to spend effectively in gaming, content vs. paid media. GEEIQ is the data platform behind brands in gaming, and the room is brands already doing this well ([Walmart, Coach, NBCUniversal]) sharing what’s working. Gaming takes a fraction of most brands’ budgets (under 5%) despite outperforming almost every other channel, an edge that’s still there for the taking. It’s a 2.5-hour morning (not a full day), the right room rather than a broad conference, and I’ll come back with frameworks and benchmarks we can apply to our own strategy.”
Why it's worth the time
Past GEEIQ events in this series have brought together senior teams from brands including Tory Burch, Chanel, L’Oréal, PepsiCo, Macy’s, Paramount, and Samsung. A curated, invitation-only room of brand-side marketing leaders.
Who's in the room
8:00-8:45 - Arrival, breakfast, and networking
8:45-10:00 - Content: research, panels, and fireside conversations
10:00–10:30 - Closing networking
Full agenda to be confirmed as the speaker line-up is finalised.
The format
Places are free but limited, and this event is designed for senior brand and marketing leaders. Reserve your place now.