Why GEEIQ exists
Brands were investing in gaming without a way to measure it. Platforms reported their own numbers, agencies reported theirs, and nobody could compare an activation on Roblox with one on Fortnite. GEEIQ was founded in 2018 to close that gap. We track brand activity across virtual worlds and brand-active franchises, benchmark it against everything else we have tracked, and turn it into decisions marketing teams can defend.
What we do
GEEIQ combines a data platform with a team of analysts and strategists. The platform holds eight years of tracked brand activations across Roblox, Fortnite, ZEPETO and beyond. The team reads it with you, from the first platform decision to the final report.
Strategy
Audience and demographic data, competitor and market intelligence, and custom research, so you know where your audience plays before you commit budget.
Planning
Integration, developer, influencer and virtual item planning tools that identify the right partners and formats for your brand.
Measurement
Brand dashboards, real-time tracking and reporting that turn engagement into a business case your stakeholders trust.
Who we work with
GEEIQ is built for marketing and brand teams, not gaming specialists. Brands including Walmart, L’Oréal, the Premier League, BBC and Warner Bros. Discovery use the platform to benchmark performance, identify partners and creators, and optimise spend across activations, campaigns and paid media. Agencies use it to plan and report for their clients. Game developers join the free GEEIQ Integration Network to get discovered by brands.
Where to find us
GEEIQ is headquartered in London at Floor 11, Capital House, Chapel Street, London NW1 5RJ, United Kingdom.
GEEIQ is the trading name of Checkpoint GG Ltd, company number 11701417, registered in England and Wales at 18 Claremont Avenue, Sunbury-on-Thames, Surrey TW16 5LX.
Press enquiries go to press@geeiq.com and data protection questions to dpo@geeiq.com. Open roles are listed on our careers page.
