GEEIQ
Dubit
How Dubit uses GEEIQ to build virtual experiences for major brands
The company
Dubit helps major brands build immersive experiences on platforms like Roblox, where they can reach and engage Gen Z or Gen Alpha audiences. The studio also works with GEEIQ partners, including H&M, NASCAR, and L’Oréal Paris.
The challenge
When Dubit first approached GEEIQ, they faced three key challenges:
1. Identifying gaming trends across platforms and industries.
Gaming audiences are fragmented, splitting their time across multiple platforms, including Fortnite and Minecraft. It’s also difficult to track which industries are investing in gaming during different marketing seasons.
2. Collecting competitor analytics on behalf of clients.
Competitor performance metrics in virtual worlds are often private or posted across different channels. Dubit needed a way to aggregate these for clients quickly.
3. Crafting tailored pitches for prospects and clients.
Dubit needed to understand each prospect’s familiarity with virtual worlds, including their previous gaming activations and any influencer or esports partnerships.
The solution
GEEIQ’s platform aggregates both public and private data from across gaming and virtual worlds, including demographics, engagement metrics, and item sales data. This enables brands and other stakeholders like Dubit to access key insights within these spaces.
GEEIQ’s team of virtual experts, who craft virtual strategies for brands like Walmart, Elton John, and Tommy Hilfiger, also support and share insights with Dubit’s clients, like L’Oréal Paris.
With this, Dubit was able to:
1. Identify new business opportunities and crafting tailored pitches for prospects.
“GEEIQ’s data platform helps us know what brands are activating on platforms like Roblox or Fortnite and what form their activation takes.” Kirsty Midgeley, Dubit’s Head of Marketing and Campaigns, explains. “We can identify which verticals and industries are already on Roblox and better tailor our pitches to each brand depending on how far along their virtual world journey they are.”
2. Conduct competitor analysis and benchmark virtual activations for clients.
“We use GEEIQ’s Leaderboards feature the most,” Kirsty explains. “It allows our team to track how successful competitors in virtual worlds have been regarding new visits, visitor growth, and more. It’s particularly helpful when we’re sourcing data for client proposals and finding out what competitors have done. We’re able to offer more tailored strategic recommendations to our clients and be the experts they want us to be.”
3. Increase brand visibility at GEEIQ events and expand their network.
Working with GEEIQ, Dubit taps into a unique network of brands, experiences, and industry connections, enhancing their brand visibility and awareness.
In virtual worlds, where strategic insights and reliable data can be hard to come by, tapping into this network allows Dubit to share insights, exchange learnings, and innovate alongside other industry experts. This is invaluable for staying ahead when it comes to building brand activations in gaming.
A great example of this was the webinar, State of Brands in Gaming in 2024, with Dubit, L’Oréal, and Walmart.
Why Dubit recommends GEEIQ
1. Invaluable data.
“The GEEIQ team’s willingness to share knowledge, data from their platform, and their best practices has helped Dubit deliver world-class campaigns for brands.”
2. Great team.
“Excellent. They’re smart and extremely passionate, try new things, and push boundaries. They are a responsive team that listens to feedback and are always happy to hear out suggested changes.”
3. Industry connections and events.
“Host wonderful events and webinars. I meet great people and industry connections at those events.”
Key takeaways
In partnering with GEEIQ, Dubit gains the data, tools, and industry insights needed to deliver highly targeted, data-driven virtual campaigns for its clients. This streamlines their team’s ability to identify market trends and access the latest, rich data about virtual worlds.
Agencies, equipped with the right data and partnerships, can unlock new growth opportunities and deepen client relationships in the rapidly expanding landscape of virtual worlds.
Deniz Ronayne, Senior Customer Success Manager at GEEIQ, elaborated on the relationship between GEEIQ and Dubit:
“As more brands enter the space, it’s essential for agencies and developers to identify new partnerships and opportunities. With GEEIQ’s platform, Dubit has been able to effectively identify brands at the top of the funnel and craft bespoke proposals with a comprehensive background of their activations. It’s a great example of why data is so important not only for brands but also for developers looking to grow their portfolio in this emerging space.”
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