The platform to

engage Gen Z.

The tools, teams & insights fuelling the biggest brands in virtual worlds & gaming.

geek noun \ ˈgēk \


Brands entering
gaming has grown
58% in 2024.

From Roblox and ZEPETO, to Minecraft and Fortnite, GEEIQ’s platform and experts are the launch-pad, measuring kit, and revenue identifier for brands in gaming and virtual worlds. 

Whether you’re just starting out, or looking to monetize and scale, GEEIQ helps brands dominate in this increasingly crowded market.

Gen Z spends more time on Roblox and Fortnite than YouTube and TikTok combined.

Brands are struggling to capture Gen Z attention through traditional media. Our platform, experts and insights are making full-funnel marketing and ROI a reality for brands in this new media channel.


Full-funnel
marketing
is now a reality.


Full-funnel
marketing
in a new
media channel.

 

In this new attention economy, you can’t capture Gen Z attention through traditional media. Their loyalty? It’s with the brands in virtual worlds. 

GEEIQ’s platform, experts and insights deliver full-funnel opportunities for brands in virtual worlds and gaming.

The platform

Whether you’re just starting your gaming journey, planning your next activation, or looking to monetize an existing one, GEEIQ is the single source of truth for the fast-changing, fragmented landscape of virtual worlds.

The solutions

Our platform and experts make full-funnel marketing a reality for brands in virtual worlds. From awareness and education, through to loyalty and conversion, we’ve got every step of your gaming journey covered.

The Insights

GEEIQ insights paints a picture of the brand opportunity in gaming and virtual worlds. We connect brand leaders, gaming platforms and development studios to educate stakeholders on this new marketing channel.

Not sure
where to start?

Our platform, experts and insights are enabling the world’s biggest brands to discover, measure and monetize in a new marketing channel, whatever phase of their virtual worlds journey.

Not sure
where to start?

1.

Search & discover

Beginning your journey in virtual worlds and gaming?

2.

Measure & analyze

Measure your activation and track against KPIs.

3.

Optimize & monetize

Optimize strategies and identify new revenues.

GEEIQ in
the news

GEEIQ's platform, experts and insights are driving the conversation around brands in gaming and virtual worlds.

Influencer marketing comes to Roblox

Paris Hilton x GEEIQ whitepaper

Luxury fashion and metaverse investments

Influencer marketing comes to Roblox

Paris Hilton x GEEIQ whitepaper & webinar

Luxury fashion and metaverse investments

State of Virtual Brand Experiences Part III Cutout

The State of Virtual
Brand Experiences Part III

What virtual worlds are brands investing in today? How are they activating? And how are these environments being utilized for full-funnel marketing? GEEIQ presents the data for this new marketing channel for the first half of 2024.

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