GEEIQ, the leading data platform for virtual worlds, has launched its Integration Network – a developer-centric program designed for Roblox and Fortnite creators.
It enables developers to unlock data insights around their audience, showcase their experiences to brands looking for their next integration partner, and connect directly with those brands.
The surge in integrations across Roblox and Fortnite has made it harder than ever for developers to stand out. At the same time, brands are struggling to find the right experiences in a data-driven way, often relying on intermediaries that slow down the process and add unnecessary friction. GEEIQ’s Integration Network solves these challenges by giving developers the audience insights they need to define their edge while enabling brands to connect with the most relevant partners for their next activation.
With the GEEIQ Integration Network, developers can:
1. Benchmark & differentiate using real data
With millions of experiences competing for brand attention, visibility alone isn’t enough. Members get quarterly insights reports that compare their experiences against others in the network, helping them understand their competitive edge and highlight what makes their audience unique.
2. Increase their visibility to brands
Brands increasingly rely on audience data to identify the right integration partners – but until now, that data hasn’t been easily accessible. The Integration Network bridges that gap, enabling brands to evaluate developers based on transparent, data-backed insights rather than surface-level exposure or guesswork.
3. Streamline partnership development
The Integration Network removes unnecessary intermediaries, enabling developers and brands to connect directly through the GEEIQ platform. This not only streamlines the partnership process and reduces time-to-activation, but also ensures that developers retain full ownership of their deals – with no commission or cuts taken by GEEIQ.
The Integration Network will continue to expand across more platforms, connecting even more developers and brands. This growth will create an ecosystem of deeper data, delivering richer audience insights and a more connected view of the virtual landscape.
Laila Nasr, Strategic Insights & Partnerships Manager at GEEIQ, said:
“There are two things we’re certain about: developers are building incredible experiences, and brands are increasingly spending on integrations. But the two sides struggle to find their match. The GEEIQ Integration Network solves this by making the market transparent so that developers get the data and insights to stand out, and brands get direct access to the right partners.”
Charles Hambro, CEO & Co-Founder of GEEIQ, added:
“Integrations in virtual worlds are at an inflection point. There’s massive momentum from both brands and developers, but the infrastructure hasn’t caught up. The GEEIQ Integration Network is about creating a more efficient, data-driven ecosystem that works for everyone – and that’s just the beginning of what we’re building.”
About GEEIQ
GEEIQ is the intelligence platform that helps brands build long-term success in virtual worlds.
By turning fragmented virtual world data into clear, strategic insight, GEEIQ empowers marketing and partnerships teams to make informed decisions, measure performance, and grow audiences across platforms like Roblox, Fortnite, and ZEPETO.
With a data engine built for virtual engagement, GEEIQ gives brands the clarity and confidence they need to move from experimental campaigns to scalable virtual strategies.
