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Today, Sir Elton John enters Roblox with ‘Elton John Presents: Beyond the Yellow Brick Road’. This is a watershed moment […]

The world of brand created NFTs is a noisy space that is met by many with skepticism. But behind the

To mark the release of Branded NFTs on the GEEIQ platform, we’ve taken a look into why brands should care about this

Walmart Inc., the American multinational retail brand, took its first foray into the metaverse last month with two branded experiences

Charles Hambro, CEO & Co-Founder, GEEIQ The metaverse is a vast expanse. We as humans aren’t able to grasp the

In 1985, when a billboard for the clothing brand Tommy Hilfiger suddenly occupied prime advertising real estate in New York’s

When we took a look at the data behind the buzz of the latest Burberry activation in Roblox, the value of

With 50 million daily users, Roblox activations are a no-brainer for brands looking to engage and monetize previously untapped virtual