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Food & Drink brands have been investing in gaming for a long time. From traditional gaming partnerships, product placements, limited-edition […]

This article presents seven essential rules for brand success in gaming and virtual worlds. It focuses on boosting brand awareness,

In a virtual worlds first, Walmart Discovered, the Roblox brand experience that’s had over 20 million visits, has introduced real-world

Q4 2023 and Q1 2024 were the largest quarters on record for new brand activations in gaming and virtual worlds,

Gaming platforms offer brands the opportunity to tap into Gen Z and meet them where they are. Platforms like Roblox

There are more women in gaming than ever before. In fact, women make up 46% of active global gamers, though only 35%

2024 so far has seen a record-breaking number of brand activations in virtual worlds like Roblox and Fortnite. In the

The number of brands investing in gaming is growing. By the end of 2023, there were over 700 brands in virtual worlds with

In the first half of 2023, more than 350 brands had activated in virtual worlds like Roblox, Fortnite, Minecraft and ZEPETO.

The convergence of TV, film and gaming isn’t a novel concept. From Angelina Jolie’s iconic portrayal of Lara Croft to