Uncategorized

Gen Z spends more time on Roblox and Fortnite than TikTok and YouTube combined.  That’s why brands from NASCAR to […]

Gaming influencers drive higher, deeper, cross-channel engagement than normal influencers. Influencers now drive Gen Z purchase decisions more than celebrities

Last weekend, Grow a Garden broke 11.3m peak concurrent users. Since its March 2025 launch, this Roblox experience has amassed

Epic Games just made a major move. Fortnite’s data API is live. This gives creators and brands a clearer window

Fenty is back on Roblox. The beauty brand, which first launched its experience in 2023, has introduced a new update

Fortnite is back on iPhone. Albane Prioux, who has worked on virtual strategies for L’Oréal and Tommy Hilfiger, breaks down

This guide looks at popular Roblox items over time and how to create them. It’s designed for brands, item creators,

Before creating items on Roblox, what key considerations should you take into account? Albane Prioux dives into the details in

Two recent major partnerships, Roblox x Google and Overwolf x The Trade Desk, signal the next phase of gaming media.

The Minecraft Movie and Roblox’s new ad partnership with Google are reshaping how brands think about gaming. Albane Prioux, who