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Fenty is back on Roblox. The beauty brand, which first launched its experience in 2023, has introduced a new update […]

Fortnite is back on iPhone. Albane Prioux, who has worked on virtual strategies for L’Oréal and Tommy Hilfiger, breaks down

This guide looks at popular Roblox items over time and how to create them. It’s designed for brands, item creators,

Before creating items on Roblox, what key considerations should you take into account? Albane Prioux dives into the details in

Two recent major partnerships, Roblox x Google and Overwolf x The Trade Desk, signal the next phase of gaming media.

The Minecraft Movie and Roblox’s new ad partnership with Google are reshaping how brands think about gaming. Albane Prioux, who

Discover how to conduct a competitor analysis in gaming for your brand or client in virtual worlds and gaming. In

Virtual items are shaping the future of brand engagement.  GEEIQ data partner ZEPETO has emerged as a thriving digital fashion

Pop culture is no longer confined to one platform. It is flowing seamlessly across all entertainment channels, gaming included. If

Last week, Walmart launched Walmart Skyward, its first-ever server on Minecraft Java Edition. Built by Moonrock and powered by strategic