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2024 so far has seen a record-breaking number of brand activations in virtual worlds like Roblox and Fortnite. In the […]

The number of brands investing in gaming is growing. By the end of 2023, there were over 700 brands in virtual worlds with

In the first half of 2023, more than 350 brands had activated in virtual worlds like Roblox, Fortnite, Minecraft and ZEPETO.

The convergence of TV, film and gaming isn’t a novel concept. From Angelina Jolie’s iconic portrayal of Lara Croft to

Since the advent of streaming, the artist-fan relationship has grown more distant. The physical act of purchasing a record from

London, U.K., Tuesday September 19th: YFM Equity Partners (YFM) has led a $8.2m investment round into GEEIQ – a UK-based

As more brands than ever enter virtual environments like Roblox, Fortnite and Decentraland, what’s the opportunity, what are the challenges,

How are retail brands finding success in Web3, gaming and the metaverse? The opportunity isn’t always as clear as other

Business Insider’s recent obituary for the metaverse misses the point, falling into the trap of conflating the broader idea of the ‘metaverse’

Here, we look at the state of play for automotive brands in Web3 and the metaverse: What’s the opportunity, who’s