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Last week, we explored market signals indicating that AAA game developers are gravitating towards centralized UGC models, pointing to the […]

Recent market activity indicates a strategic shift among large gaming companies toward centralizing UGC creator resources within their platforms. Two

In this article, we’re diving deeper into why entertainment IP has become the undisputed king of virtual environments, and how

As virtual worlds like Fortnite and Roblox become increasingly popular, they have emerged as new frontiers for brand marketing. However,

Recent McKinsey research on “The Attention Equation” reveals a compelling truth about media consumption that should reshape how brands think

Fortnite has made a major play, dramatically expanding the dataset available to its developers and partner brands. Until now, average

Just weeks after Epic Games released its public Fortnite data API, GEEIQ has become one of the first analytics platforms

63% of Gen Z use ad blockers. At the same time, they’re spending more time on Roblox and Fortnite than

Gen Z spends more time on Roblox and Fortnite than TikTok and YouTube combined.  That’s why brands from NASCAR to

Gaming influencers drive higher, deeper, cross-channel engagement than normal influencers. Influencers now drive Gen Z purchase decisions more than celebrities