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Walmart on Roblox. Unilever on Fortnite. Coach on ZEPETO.  As brands try to reach more Gen Z and Gen Alpha […]

GEEIQ, the London-based data platform that fuels brand success in gaming and virtual worlds, has partnered with ZEPETO, the South

Versace. L’Oréal. Disney. The NFL.  As of mid-2024, 865 brands have ventured into gaming and virtual worlds. But the brands

Find out why top Retailers like Walmart are investing in gaming and how brands are winning customers in the space.

Find out why top Food & Drink brands like Chipotle are investing in gaming and which brands lead in the

This article presents seven essential rules for brand success in gaming and virtual worlds. It focuses on boosting brand awareness,

In a virtual worlds first, Walmart Discovered, the Roblox brand experience that’s had over 20 million visits, has introduced real-world

Q4 2023 and Q1 2024 were the largest quarters on record for new brand activations in gaming and virtual worlds,

5 ways to drive engagement and build brand loyalty in gaming worlds. Gaming platforms offer brands the opportunity to tap

There are more women in gaming than ever before. In fact, women make up 46% of active global gamers, though only 35%