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Two recent major partnerships, Roblox x Google and Overwolf x The Trade Desk, signal the next phase of gaming media. […]

The Minecraft Movie and Roblox’s new ad partnership with Google are reshaping how brands think about gaming. Albane Prioux, who

Discover how to conduct a competitor analysis in gaming for your brand or client in virtual worlds and gaming. In

Virtual items are shaping the future of brand engagement.  GEEIQ data partner ZEPETO has emerged as a thriving digital fashion

Pop culture is no longer confined to one platform. It is flowing seamlessly across all entertainment channels, gaming included. If

Last week, Walmart launched Walmart Skyward, its first-ever server on Minecraft Java Edition. Built by Moonrock and powered by strategic

50% of Gen Z and millennial gamers want to see more celebrities in video games. Why?  Gen Z doesn’t just

Brands are using Roblox to increase sales in the real world. In April 2024, Walmart became the first brand to

From brand awareness to driving loyalty and sales on Roblox, 2024 saw brand activations in virtual worlds hit KPIs attached

This blog covers the key takeaways from GEEIQ’s latest webinar, Brands on ZEPETO. Following the announcement of GEEIQ and ZEPETO’s