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As virtual worlds like Fortnite and Roblox become increasingly popular, they have emerged as new frontiers for brand marketing. However, […]

Recent McKinsey research on “The Attention Equation” reveals a compelling truth about media consumption that should reshape how brands think

Fortnite has made a major play, dramatically expanding the dataset available to its developers and partner brands. Until now, average

Just weeks after Epic Games released its public Fortnite data API, GEEIQ has become one of the first analytics platforms

63% of Gen Z use ad blockers. At the same time, they’re spending more time on Roblox and Fortnite than

Gen Z spends more time on Roblox and Fortnite than TikTok and YouTube combined.  That’s why brands from NASCAR to

Gaming influencers drive higher, deeper, cross-channel engagement than normal influencers. Influencers now drive Gen Z purchase decisions more than celebrities

Last weekend, Grow a Garden broke 11.3m peak concurrent users. Since its March 2025 launch, this Roblox experience has amassed

Epic Games just made a major move. Fortnite’s data API is live. This gives creators and brands a clearer window

Fenty is back on Roblox. The beauty brand, which first launched its experience in 2023, has introduced a new update