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Virtual worlds like Roblox, Fortnite and ZEPETO are no longer experimental playgrounds for brands. They have become structured marketing environments […]

Gen Z doesn’t just watch football. They play it, live it, and increasingly, they experience it inside virtual worlds. And

Brand activity in virtual worlds has not slowed down. It has evolved. While total activations declined year-on-year, integrations grew +16%,

Virtual worlds are entering a new phase. In 2025, brand activity across platforms like Roblox and Fortnite moved decisively away

Or did Bruno Mars just tap into where Roblox audiences already are? Ahead of the 68th Grammy Awards on February

Roblox used CES 2026 to make one thing clear: it wants to be taken seriously as an advertising platform. The

Roblox just dropped the first episode of a new YouTube series called Now Playing, dedicated to spotlighting the month’s top

At Unity’s annual developer conference, Epic CEO Tim Sweeney surprised the audience by taking the stage to announce a landmark

GEEIQ, the leading data platform for virtual worlds, has launched its Integration Network – a developer-centric program designed for Roblox

As more brands activate on Roblox and Fortnite, development studios are finding themselves at the front lines – often without