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Meta Connect 2025 delivered a clear message: the future of Horizon Worlds isn’t locked behind VR headsets. The focus this […]

Last week, we shared some of the key highlights from RDC 2025, and the week before, we discussed how social

Back in London from sunny San Jose, California, and answering a lot of “how was RDC” (Roblox’s Developer Conference) questions,

Bain & Company’s latest gaming report reveals a fundamental shift that every brand should understand. Great gameplay is no longer

Last week, we explored market signals indicating that AAA game developers are gravitating towards centralized UGC models, pointing to the

Recent market activity indicates a strategic shift among large gaming companies toward centralizing UGC creator resources within their platforms. Two

In this article, we’re diving deeper into why entertainment IP has become the undisputed king of virtual environments, and how

As virtual worlds like Fortnite and Roblox become increasingly popular, they have emerged as new frontiers for brand marketing. However,

Recent McKinsey research on “The Attention Equation” reveals a compelling truth about media consumption that should reshape how brands think

Fortnite has made a major play, dramatically expanding the dataset available to its developers and partner brands. Until now, average