Back in London from sunny San Jose, California, and answering a lot of “how was RDC” (Roblox’s Developer Conference) questions, so here’s what I’ve been telling people.
Beyond the keynote slides and product demos, what stood out most at RDC was the caliber of people building on this platform. I spent time with developers who’ve scaled from bedroom projects at 13 years old to multi-million DAU (Daily Active User) experiences, brand teams figuring out authentic ways to connect with Gen Z, and 3D artists who’ve turned Roblox creation into legitimate careers.
The conversations were refreshingly practical: less hype, more “here’s what actually works.” When Roblox Founder and CEO David Baszucki announced the DevEx rate increase, the room erupted not because of corporate theatrics, but because it means real money hitting real bank accounts for thousands of creators.
That’s the context worth understanding before we dig into the announcements: this platform has moved beyond experimental. It’s become infrastructure for a generation of builders who are very serious about their craft, and they should be.
So let’s talk about the future of Roblox.
1. Capturing 10% of all gaming content revenue.
At RDC 2025, Roblox doubled down on their vision: capturing 10% of all global gaming content revenue and distributing it within their creator community. With 112 million daily active users (a 41% year-over-year increase) and creators earning over $1 billion annually, this isn’t aspirational, it’s within reach.
2. Roblox Moments and moving towards social media.
The standout announcement was Roblox Moments, their native content feed that’s essentially TikTok built directly into Roblox. Users can capture, edit, and share clips of their gameplay, and others can tap “join” to instantly jump in the experience themselves.
Why does this matter for brands and developers?
- Organic virality: Games can now spread through short-form content within the ecosystem.
- More discoverability: Moments can act as a new source of game discovery, just like players have been doing on TikTok and YouTube for years, only this time it’s built-in.
- Instant conversion: No external app switching as viewers join games directly from clips.
This positions Roblox as a native social network for Gen Z and Alpha, where gaming is just one part of the digital experience.
3. DevEx rate increase: 8.5% more money for creators.
The Developer Exchange (DevEx) rate increases by 8.5%, meaning more money flows directly to developers creating top content. As expected, the room erupted in cheers when David Baszucki announced this.
4. 4D virtual items powered by Cube 3D’s AI.
Roblox unveiled groundbreaking AI capabilities through their Cube 3D system, but the real innovation is what they call 4D objects, where the fourth dimension is interaction.
What does this mean?
- Creators can provide a prompt (“a sleek, futuristic red sports car that exerts green flames from the exhaust”), and the system generates a functional, interactive car that can be driven in-game.
- No more static 3D models: AI generates fully scripted, interactive assets.
5. Continued growth and leadership in virtual worlds.
The numbers don’t lie and Roblox isn’t slowing down:
- 9 games this year have over 10M DAU, up from 3 last year.
- Concurrent peak: Over 45 million users online simultaneously.
- Grow a Garden dominated the Innovation Awards, taking home 5 awards.
This level of engagement creates massive opportunities for brands looking to reach highly engaged audiences at scale.
6. New moderation and age verification tools.
Roblox announced over 100 safety innovations, including:
- Age estimation for all users who access communication features.
- Enhanced moderation systems with expanded language support.
7. New IP partnerships as anime comes to Roblox.
Kodansha, a Japanese publishing giant behind countless manga hits, is Roblox’s new IP partner. Now, users can create licensed content around their popular titles Blue Lock and That Time I Got Reincarnated as a Slime, capturing a rise in anime popularity on the platform.
Key takeaways
Overall, RDC 2025 wasn’t just about new features, it was about Roblox positioning itself as the dominant platform for immersive digital experiences. The combination of AI-powered creation tools, social media integration, and massive infrastructure investments creates unprecedented opportunities for developers, IP holders, brands, and players.
