GEEIQ REPORT: august 2024
Brands, gaming & engaging Gen Z in 2024.
THE STATE OF VIRTUAL BRAND EXPERIENCES PART III
What virtual worlds are brands investing in today? How are they activating? And how are these environments being utilized for full-funnel marketing? Covering the first half of 2024, GEEIQ presents the data for this new marketing channel.
Five key takeaways from this report:
- More brands are entering gaming than ever before
- Virtual world brand activations have grown 58%
- Brands like Walmart are selling real-world products
- +200% growth of brand activations on Fortnite
- Brands are coalescing around a smaller number of platforms
Download the report. 👇