Social Media Marketing is Dead: Long Live Gaming.

Over half of brands that have ever entered virtual worlds did so in 2024. 

Brands are waking up to the new reality that Gen Z and Gen A aren’t socializing on social, they’re hanging out in immersive games – spending more time on Roblox and Fortnite than YouTube and TikTok combined. 

And brands are capitalizing on this. GEEIQ CEO & Co-Founder Charles Hambro reveals the latest data behind a channel that will define brand marketing for the next quarter of this century, from UEFA and Versace’s community building on Fortnite, to Walmart and Paris Hilton’s ecommerce and loyalty enrollment on Roblox.