Last week, we shared some of the key highlights from RDC 2025, and the week before, we discussed how social media is taking lessons from interactive entertainment and gaming. This week, we’re going to take a closer look at Roblox Moments, the new TikTok-style native content feed that allows players to capture clips, share them, and discover new experiences.
In a move that embraces how Roblox players already discover new experiences and share their favorite moments on platforms like TikTok and Youtube, Roblox is bringing this home – keeping players on the platform for all their needs.
Roblox users have already captured over 930 million screenshots and, in the short time since video captures launched in July, over 240 million videos in experiences. Meanwhile, Roblox-related content has garnered over 1 trillion video views on YouTube, proving that the hunger for shareable Roblox content exists, it was just happening off-platform.
What is Roblox Moments?
Roblox Moments changes that equation entirely. The feature consists of short videos up to 30 seconds in a vertical format that’ll be familiar to anyone who uses TikTok or Instagram Reels, with videos taken directly within Roblox experiences. When scrolling through Moments, users will be able to go directly to the featured experiences from the video feed. This creates a discovery loop that social media platforms can only dream of. On TikTok, a viral gaming video might drive viewers to Google a game title or visit an app store. On Roblox Moments, viewers can instantly transport themselves into the exact experience they just watched, complete with context about what made that moment worth sharing.
What does Roblox Moments mean for developers?
But Roblox isn’t just copying social media, it’s creating a full content ecosystem. The platform is releasing Moments APIs that will help creators build their own in-experience content creation, sharing, and discovery systems. This means developers (and brands) can:
- Drive discovery through dynamic content. Instead of static leaderboards, racing games can showcase real-time highlights of the coolest overtakes. Obstacle courses can automatically capture and promote completion moments that inspire new players to attempt challenges.
- Build Community-Driven Engagement: Creators can use the Recommendations API to curate and display an in-experience highlight reel, transforming individual achievements into a shared celebration.
Key takeaways
Roblox is clearly aiming to become a top video consumption platform, too, using Moments to appeal to developers and calling the feed “part of our vision for discovery”.
For creators and brands, the message is clear: the future isn’t about driving traffic between platforms, it’s about creating immersive experiences where discovery, engagement, and conversion happen in the same virtual space. Roblox Moments doesn’t just let users share their favorite gaming moments; it transforms every share into a potential traffic driver, every view into a possible player, and every branded experience into a discoverable destination.
