GEEIQ REPORT: MAY 2024
Food, Drink & Retail in Virtual Worlds in 2024
FOOD, DRINK & RETAIL BRANDS IN VIRTUAL WORLDS IN 2024
Why are Food, Drink & Retail brands in gaming and virtual worlds? How can brands these brands drive Gen Z loyalty and engagement through virtual worlds like Roblox and Fortnite?
Five key takeaways from this report:
- +159% growth in Food & Drink virtual activations since 2022
- +156% growth in Retail virtual activations since 2022
- 1 in 25 shoppers get purchasing inspiration from gaming
- There was a total of 150 Food & Drink activations to date
- There was a total of 60 Retail activations to date
Download the report. 👇