The world of brand created NFTs is a noisy space that is met by many with skepticism. But behind the hype, brands looking to get it right when it comes to NFT collections require robust, long-term, data-led strategies.
GEEIQ’s latest feature empowers brands to see what’s working and what’s not in the world of branded NFTs; facilitating community building and data-driven strategies that benchmark against competitors, target the right audiences, and stay true to brand identities.
The GEEIQ platform helps shape data-led metaverse strategies for some of the biggest names in fashion and beauty, automotive, esports and music; and our latest feature, Branded NFTs, delivers analysis of the top 200 branded NFT collections from across the globe.
So, how does it work?
At the centre of our Branded NFTs feature is an intuitive dashboard that collates the most popular brand-created NFT collections, as well as upcoming collections and related news, in one place. With the ability to filter by over 90 brand categories, the dashboard provides a one-stop-shop for brands looking to see what’s hot and what’s not in the world of branded NFTs.
GEEIQ’s branded NFT profiles include insight into collaborations, sales volumes and news specific to the collection and its brand owner (or owners). GEEIQ also provides a comprehensive timeline of branded NFT volume, price, social tracking and engagement – with a range of metrics over a variety of timeframes.
And with this new feature comes greater discoverability and market understanding. GEEIQ’s demographics feature already provides insight into brand audiences, but with Branded NFTs you can deep-dive into specific audiences for specific branded collections, based on their social media communities. All of this is underpinned by access to news related to the branded NFT collection you’re researching, as well as the brand’s wider metaverse activations.
