Gen z attention

Why are brands investing in gaming?

Advertising week europe 2024

How are brands using gaming and virtual worlds to build brand loyalty with Gen Z? How are they measuring their success? And how are they taking advantage of the evolving full funnel opportunity in this new marketing channel?

Charles Hambro, who works with the likes of Walmart, L’OrĂ©al, Gucci and Elton John, offers a crash course introduction to brands in gaming.

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