GEEIQ, the London-based data platform that fuels brand success in gaming and virtual worlds, has partnered with ZEPETO, the South Korean virtual world and social networking platform created by Naver Z.
This partnership will allow brands to leverage GEEIQ’s platform to measure their ZEPETO activations and evaluate their return on investment, further enhancing ZEPETO’s evolution as a key engagement channel for brand marketers.
Since 2019, over 100 brands have activated on ZEPETO, including Nike, Coca-Cola, Disney, Samsung, Hyundai Motors, and GEEIQ partners, Walmart, Gucci, L’Oréal, LVMH and Coach. Brands are able to activate on ZEPETO in a number of ways, from building expansive branded worlds and UGC templates called video booths, to creating branded digital items for avatar customization.
The partnership will enable any brand that has activated on ZEPETO to use GEEIQ’s platform to track crucial engagement metrics in its private dashboard, including player engagement and item sales.
GEEIQ CEO and Co-Founder, Charles Hambro, said:
“According to GEEIQ data, brands entering virtual worlds platforms grew 58% in the first half of 2024 versus the same period in 2023. This market continues to evolve and the brand battle for attention is becoming increasingly competitive. That’s why brands are demanding tools that will enable them to prove tangible return-on-investment in their gaming investments.”
He continued:
“Our partnership with ZEPETO, one of the fastest growing virtual world platforms, will allow every brand that’s activated in the ecosystem to measure their success via GEEIQ’s private dashboard. ZEPETO is a market leader in avatar customization and virtual items, which is enabling brands to forge authentic connections with highly engaged audiences that are difficult to reach through traditional social channels, as well as other virtual worlds platforms.”
Annette Lee, Head of Business Development at ZEPETO said:
“ZEPETO has directly collaborated with numerous partners, offering innovative activation strategies and tailored solutions to meet each brand’s unique needs. By combining our accumulated knowledge and data with GEEIQ’s insights, we aim to create powerful synergies. Our mission is to continually revolutionize brand engagement on virtual platforms, ensuring it is both impactful and sustainable for the growing digital audience.”
About GEEIQ: GEEIQ is a platform, insights provider and team of experts that fuels brand success in virtual worlds and gaming, across every stage of the marketing funnel. From Roblox to Fortnite, GEEIQ is the launch-pad, measuring kit, and revenue identifier for the likes of Walmart, L’Oréal and H&M in this new marketing vertical – whatever the phase of a brand’s virtual worlds journey.
About ZEPETO: ZEPETO is a burgeoning avatar-centric social universe where anyone can create whatever they imagine and share with the world. Since 2018, over 400 million global users have relied on ZEPETO to find community, explore new forms of entertainment, and express themselves through their avatars alongside the world’s most popular Brands, IP, and Celebrities. ZEPETO is one of the most intuitive, immersive, and inclusive virtual spaces that exist today.
To hear more about the partnership and the future for brands on ZEPETO, register for our webinar on November 20th.
For any press enquiries, please contact [email protected].
