Just weeks after Epic Games released its public Fortnite data API, GEEIQ has become one of the first analytics platforms to offer Fortnite’s newly public data as actionable brand intelligence.
GEEIQ, a London-based data platform that fuels brand success in gaming and virtual worlds, now offers public insights into key performance indicators (KPIs) of top Fortnite creative experiences and islands. This move brings transparency to one of gaming’s most influential platforms.
Why this matters now
Fortnite has had a massive cultural impact, and the number of brands creating experiences within the platform has grown dramatically in the past three years. In fact, the platform saw a 68% growth in brands on Fortnite between 2023 and 2024. That includes activations from NASCAR to Ice Spice to Versace.
However, without access to performance data, marketers have traditionally struggled to identify which creative experiences deliver the best results, benchmark their own activations, or justify return on investment to stakeholders. This data blind spot has prevented brands from making strategic, evidence-based decisions about their Fortnite presence, often leading to missed opportunities and inefficient spend allocation.
GEEIQ’s new Fortnite data transforms how brands approach Fortnite by providing comprehensive analytics on top-performing creative experiences and islands. This enables brands to make strategic decisions based on:
- In-depth, up-to-date data: All data now available through the Fortnite API is updated daily across the top 1000 experiences.
- Competitive intelligence: Benchmarking capabilities to compare brand performance against industry leaders.
- Cross-platform comparison: Direct performance comparisons with other virtual environments and gaming platforms.
- Maximizing budget efficiency: Make informed, data-led decisions about partnership investments to ensure optimal cost-effectiveness and ROI.
What Fortnite data is now available?
The GEEIQ platform now offers:
- Total daily visits
- Average daily active users
- Active players
- Session time
- Time spent (hours)
- Favorites
- Recommendations
- Day-1 retention
- Day-7 retention
This comprehensive data suite enables brands to make informed, strategic decisions about where and how to invest in Fortnite creative experiences. You can learn more about how to measure success in gaming here.
Check out the data in the video below. 👇
Key benefits
- Data-driven decision-making: Finally understand which Fortnite experiences drive real results and why, enabling strategic investment decisions based on evidence rather than guesswork.
- Competitive benchmarking: Compare your brand’s Fortnite performance against industry leaders and identify opportunities for improvement.
- Strategic platform selection: Make informed choices between Fortnite and other virtual environments like Roblox and Zepeto by comparing performance data across platforms.
- Market expansion: Join the 200+ brands entering Fortnite with confidence, backed by data-driven insights.
- Performance optimization: Identify best practices from top-performing experiences to enhance your own Fortnite activations.
How can you access this Fortnite data?
GEEIQ’s Fortnite data is available immediately to all GEEIQ subscribers. The platform includes both self-service analytics tools and expert consultation services to help brands maximize their Fortnite strategy.
To find out more, get in touch with our team of virtual world experts. They’ve created multiple winning strategies for brands ranging from Maybelline to Coach and Walmart. 👇
Frequently Asked Questions (FAQ)
Who is GEEIQ for?
The platform is designed for brands, agencies, and marketing professionals who are considering or currently investing in Fortnite creative experiences and need performance data to guide their strategies and measure success.
Can I compare Fortnite performance to other platforms?
Yes, the platform enables direct comparisons between Fortnite and other virtual environments, helping brands make informed decisions about where to allocate their virtual world marketing budgets.
Is this feature included in my existing GEEIQ subscription?
Yes, Fortnite Data Dashboards are available to all current GEEIQ subscribers as part of the platform’s comprehensive virtual world analytics suite.
How often is the data updated?
The platform provides insights with daily data updates to ensure brands have access to the most current performance information available.
What makes this different from other gaming analytics tools?
This is the first platform to provide comprehensive, public insights specifically focused on Fortnite creative experiences, filling a critical gap in the market where brands previously had no visibility into performance data.
