Author name: Giovanna Demopoulos

Walmart on Roblox. Unilever on Fortnite. Coach on ZEPETO.  As brands try to reach more Gen Z and Gen Alpha […]

Versace. L’Oréal. Disney. The NFL.  As of mid-2024, 865 brands have ventured into gaming and virtual worlds. But the brands

Find out why top Retailers like Walmart are investing in gaming and how brands are winning customers in the space.

Find out why top Food & Drink brands like Chipotle are investing in gaming and which brands lead in the

This article presents seven essential rules for brand success in gaming and virtual worlds. It focuses on boosting brand awareness,

5 ways to drive engagement and build brand loyalty in gaming worlds. Gaming platforms offer brands the opportunity to tap

There are more women in gaming than ever before. In fact, women make up 46% of active global gamers, though only 35%

2024 so far has seen a record-breaking number of brand activations in virtual worlds like Roblox and Fortnite. In the

The number of brands investing in gaming is growing. By the end of 2023, there were over 700 brands in virtual worlds with

In the first half of 2023, more than 350 brands had activated in virtual worlds like Roblox, Fortnite, Minecraft and ZEPETO.