Author name: Giovanna Demopoulos

Virtual items are shaping the future of brand engagement.  GEEIQ data partner ZEPETO has emerged as a thriving digital fashion […]

Pop culture is no longer confined to one platform. It is flowing seamlessly across all entertainment channels, gaming included. If

Last week, Walmart launched Walmart Skyward, its first-ever server on Minecraft Java Edition. Built by Moonrock and powered by strategic

50% of Gen Z and millennial gamers want to see more celebrities in video games. Why?  Gen Z doesn’t just

Brands are using Roblox to increase sales in the real world. In April 2024, Walmart became the first brand to

From brand awareness to driving loyalty and sales on Roblox, 2024 saw brand activations in virtual worlds hit KPIs attached

This blog covers the key takeaways from GEEIQ’s latest webinar, Brands on ZEPETO. Following the announcement of GEEIQ and ZEPETO’s

Walmart on Roblox. Unilever on Fortnite. Coach on ZEPETO.  As brands try to reach more Gen Z and Gen Alpha

Versace. L’Oréal. Disney. The NFL.  As of mid-2024, 865 brands have ventured into gaming and virtual worlds. But the brands

Find out why top Retailers like Walmart are investing in gaming and how brands are winning customers in the space.