Author name: Conor McNamara

In a virtual worlds first, Walmart Discovered, the Roblox brand experience that’s had over 20 million visits, has introduced real-world […]

The convergence of TV, film and gaming isn’t a novel concept. From Angelina Jolie’s iconic portrayal of Lara Croft to

Since the advent of streaming, the artist-fan relationship has grown more distant. The physical act of purchasing a record from

London, U.K., Tuesday September 19th: YFM Equity Partners (YFM) has led a $8.2m investment round into GEEIQ – a UK-based

As more brands than ever enter virtual environments like Roblox, Fortnite and Decentraland, what’s the opportunity, what are the challenges,

How are retail brands finding success in Web3, gaming and the metaverse? The opportunity isn’t always as clear as other

Business Insider’s recent obituary for the metaverse misses the point, falling into the trap of conflating the broader idea of the ‘metaverse’

In GEEIQ’s latest report, we look at the state of play for automotive brands in Web3 and the metaverse: What’s the

When unpacking the success behind a branded Roblox experience, the event sidebar is a logical place to start. But this

Customer loyalty is just one business area that Web3 technologies like blockchain, smart contracts and tokenisation are transforming. Consumers are