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Picture of Albane Prioux

Albane Prioux

Albane Prioux is the Insights and Partnerships Director at GEEIQ. She worked with L'Oreal Group and Tommy Hilfiger, leading their virtual strategy. Before joining GEEIQ, she spent five years as a producer working with luxury brands and editorials.

Posts by Albane Prioux

Social media embraces interactive entertainment

Social media embraces interactive entertainment

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GTA, Roblox, and Fortnite: The race for UGC creators

GTA, Roblox, and Fortnite: The race for UGC creators

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The IP licensing paradox in virtual worlds

The IP licensing paradox in virtual worlds

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where can brands win attention in 2025? consumer attention

Where can brands win consumer attention in 2025?

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Measuring success on Fortnite 3 gaming kPIs how to measure success on fortnite

Measuring success on Fortnite: 3 KPIs you need to track

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Fortnite's data API just went live. here's what that means

Fortnite’s data API just went live. Here’s what that means. 

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Fenty on Roblox

Fenty on Roblox: What brands need to know.

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Fortnite is back on iPhone. What now?

Fortnite is back on iPhone. What now? 

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4 things to know before creating items on Roblox

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Google and The Trade Desk go all-in on gaming media

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