TV star, philanthropist, pop culture queen, advocate, musician, DJ, artist, entrepreneur, mother, author, investor and business mogul: these are just some of the ways to describe her.

Since 2021, Paris Hilton has launched two Roblox experiences, introduced new brands to the platform, and pioneered the future of immersive marketing campaigns with partners like L’Oréal, Urban Decay and Hilton Hotels.

In this webinar and whitepaper, 11:11 Media and GEEIQ dive into Paris Hilton’s journey on Roblox, explore her groundbreaking strategies, and explain how she’s rewriting the playbook for brands everywhere.