GEEIQ REPORT: october 2023
Brands, gaming & a new marketing channel.
THE STATE OF VIRTUAL BRAND EXPERIENCES PART I
Gaming environments hold consumer attention for longer than traditional media. Gen Z are spending 20% more time on gaming than average. So, what’s the state of play for brands in this space? And which platforms are capitalizing on this opportunity?
Five key takeaways from this report:
- Gen Z spends more time on Roblox than Tiktok
- Gen Z’s favorite brands are the most active in gaming
- Over 350 brands have activated in gaming
- Roblox is the undisputed leader for brands
- Fashion & Apparel is the most active industry in gaming
Download the report 👇