The

platform

The launch-pad, measuring kit and revenue identifier for brands in virtual worlds.

Traditional media campaigns require data and measurement. They also need to demonstrate a return on investment.

Virtual worlds are no different. Our platform makes this a reality for brands, agencies, and stakeholders across this landscape, no matter the stage of their journey.


Launch,
measure &
monetize.

1. Search & discover

Getting started

Beginning your journey into virtual worlds, or planning your next activation? Find the right platforms, partners, and understand with the changing brand opportunity.

Where do I start?

Start off with the search

Search for brands, developers, influencers and activations, across industry, audience demographics, growth and more.

Where are brands today?

Track the opportunity

Get a birds-eye view of the opportunity today with the only tracker for brand and industry growth in gaming and virtual worlds.

How is it changing?

Know your history

Get a chronological view of how the landscape for brands is changing, with a timeline of every activation across every major platform.

How engaged are users?

Digest brand engagement

From total visits and active players, to approval and engagements, understand how your competitor’s activation is doing.

Report: The state of brands in gaming and virtual worlds in 2024.

Where are brands activating in 2024? Will the Roblox reign continue, or is Fortnite a challenger to the crown? And how are brands engaging the elusive Gen Z in this new marketing channel?

2. Measure & analyze

Hitting your KPIs

So, you’ve activated. Like any other media channel, it’s important you track against your goals. Track your activation, partners, audience and competition in one, simple dashboard.

2. Measure & analyze

Hitting your KPIs

So, you’ve activated. Like any other media channel, it’s important you track against your goals. Track your activation, partners, audience and competition in one, simple dashboard.

What are my audience's interests?

Know what makes your audience tick

What other brands does your audience like? Find potential partners, boost brand equity and gain insight into the buying habits of your growing community.

How is my activation performing?

Private data dashboard gaming metrics Hit your KPIs with real-time insight into your private activation metrics, including item sales, net earnings, live player count and session duration.

See your private sales and engagement data

Hit your KPIs with real-time insight into your private activation metrics, including item sales, net earnings, live player count and session duration.

What does my audience look like?

Understand what your audience looks like

Explore demographic data across gender, age, income and location to better understand your community, and what they will be receptive to.

How is my competition doing?

See which brands are on the rise in gaming

Who are your competitors and how are they performing each week? We rank games, developers, influencers and activations across all key metrics.

How are my partners performing?

Monitor your amplification strategy

Organize every entity you want to monitor into easy-to-track lists, with aggregated stats across your partners, influencers, and even your competition.

Where is my competition activating?

See where your competition is investing

Understand which virtual worlds brands are investing in right now, and where to anticipate growth. Filterable by industry, platform and type of activation. 

Blog: How are brands measuring success in virtual worlds?

With more and more brands activating in virtual worlds, there’s an increased demand for gaming intelligence that enables marketers to accurately gauge in-game interest and engagement. 

3. Monetize & optimize

Drive new revenues

Gaming and virtual worlds are traditionally a brand-awareness and education channel for brands. But GEEIQ’s platform facilitates bottom-of-funnel e-commerce and conversion opportunities.

How does my activation compare?

Benchmark your activations

Identify growth opportunities by benchmarking your activation against your wider portfolio of virtual outings, as well as those of your competitors.

Is my monetization strategy working?

Understand your item sales data

Virtual worlds are more than just branding exercises. Optimize bottom-of-funnel opportunities with access to granular sales and monetization data.

Are there new revenue opportunities?

Identify new revenue streams

Maximize your presence and stay ahead of the curve by understanding where, how and why brand investments are being made in virtual worlds.

Insight: Walmart and bottom-of-funnel commerce on Roblox.

With more and more brands activating in virtual worlds, there’s an increased demand for gaming intelligence that enables marketers to accurately gauge in-game interest and engagement. 

Scroll to Top