2025 REPORT
Cosmetics brands in gaming.
L’Oréal. Beiersdorf. Shiseido.
67 cosmetics brands have already entered gaming. Discover why, how, when and where in our latest report.
Find out how beauty is winning in virtual worlds.
From luxury brands like Guerlain, to affordable brands like Old Spice, brands are reaching Gen Z in virtual worlds. Discover which brand is leading, where they’re showing up, and what’s next.
Which brands are setting the pace?
Get direct strategic insights from brand leaders at L’Oréal and essence cosmetics.
What strategies are brands leveraging?
Find out how brands are building recurring campaigns, driving loyalty, and reaching Gen Z in virtual worlds.
When are they launching?
Receive exclusive data from ZEPETO, Roblox, Fortnite, and more.
Get the edge.
Know exactly where, when and how top brands are launching in Roblox, Fortnite and beyond.
Get the report and stay ahead of the curve. 👇