The race for virtual excellence
We look at the state of play for automotive brands in Web3 and the metaverse: What's the opportunity, who's winning, and what does the future look like for cars in a world of post-metaverse hype?
What's the opportunity?
With multiple routes to virtual engagement, from blockchain-based activations to esports sponsorships, we've assessed the data to identify the opportunity for automotive today.
From Hyundai's 360 virtual approach to Honda's NFT drops, we deep-dive into eight brands already winning in this space.
What does the future hold?
With the metaverse hype over, brands can no longer benchmark their success against favourable PR. So, what does the future hold for automotive brands in Web3 and the metaverse?